Pea soup dinner with Ärtans Vänner at Roger Smith Hotel in NYC!

Last Thursday I was invited by the gentlemen member group called Ärtans Vänner to join them for their monthly pea soup dinner. So we swapped the traditional punsch (that you normally drink to pea soup) against Swedish Whisky. So after a presentation of Mackmyra the dinner and party good began (including “snappsvisor”).  My brother that visited me for the weekend also joined the dinner.

Mackirinhas at Roger Smith Hotel in NYC!

Last night I served Mackmyra drinks (Mackirinahs) at a blog conference and in a jewelry pop-up shop at Roger Smith Hotel in NYC. http://www.rogersmith.com/

The people were amazed of the whisky and the drink so actually the bottles run out even before the event was over.

Skål

/Jonathan

NY INDY SPIRITS EXPO 2010

Monday this week we participated at Indy Sprits Expo in New York. We were there with other distillers, brand owners, importers to make it possible for press and private customers to enjoy a great a variety of small batch, unique and artisinal spirits from around the world. It was a great event and Mackmyra now have even more fans in NYC.

http://www.indyspiritsexpo.com/

/Jonathan 

Spain

We are now back in Sweden after a short journey to Spain...

We arrived to Barcelona Tuesday evening and had the first meeting in Girona the day after. Thanks to our meeting partner we also had the opportunity to visit a liquor store which had a huge whisky range, everything from the local whisky D.Y.C to some rare bottles from Japan.

 We then went back to Barcelona and one more meeting and after that the train to Madrid...

Yesterday we, along other meetings, met with the Swedish Chamber of Commerce and visit a beautiful store that had a much smaller but more exclusive and well chosen range of whisky. I love when stores have tasting areas, events and this one even had a bar! It's more pleasure and feeling in it that way!

We ended the night on a Swedish bar called "La Sueca" but unfortunately the owners weren’t there, it had been interesting to talk to them and learn a little more about Spanish drinking culture. 

 

I also have to tell you about our Spanish hero. Late Thursday, we sat outside a bar when a vagrant suddenly came up to us, mumbling something and then disappeared very quickly. The waiter rushed to us and asked if we have had anything of value on the table. We said we didn't think so but the waiter ran after the guy anyway and later returned with one of our cell phones... Mucha gracias senor!

Saludos!

Sanna

Leaving for Spain

We have just boarded the plane to Barcelona, me and Rikard are going to visit some interesting potential partners. I will soon give you a update...

Cheers
Sanna


- Posted using BlogPress from my iPhone

Location:Arlanda airport

SWEA PARTY!

Tuesday night I hosted a tasting for the wonderful ladies in SWEA NY. http://www.swea.org/default.aspx?mid=1987

Thirty ladies and a couple of men were invited to one of the ladies in SWEAs beautiful apartment at Park Avenue to try Swedish whisky. The Whisky was served both nit, on the rocks and as a cocktail. SWEA have its own Mackmyra cocktail called Hamptons Chill Out. The host also served Swedish o'dourves. It was a great evening.

/Jonathan

A China flashback

When we held the tasting at the Single malt club in Beijing we also made an interview with one of the guests and took the chance to film when Maggie, one of the owners, helped us translate a short presentation.

 

Cheers!

/Sanna

Radio interview at the Whiskycast!

Mark Gillespie, journalist and founder of WhiskyCast.com interwied Jonathan last week! 

Listen to it by clicking here, http://www.whiskycast.com/ and then on episode 314: May 1, 2011. After 2 minutes and 20 seconds you can hear more about Swedish whisky in US. 

Cheers!

/Sanna

Tastings & Events in NYC!

I have already had a number of different events and tastings. For example a tasting at Ambassador Wine & Spirits http://ambassadorwines.com/and also a tasting at the Whisky bar Ward III http://www.ward3tribeca.com/.

I have also hosted Events together with the Swedish PR agency Prime http://www.primegroup.com/ and also with the Swedish shirt brand Eton for Royal Bank of Tokyo in New York http://www.etonshirts.com/ 

I share some pictures from these tastings and events with you.

Preparing for a tasting at Ambassador Wine &Spirits

Ward III

New Mackmyra Ambassadors at Ward III

Prime PR:s office in Hells Kitchen

Together with Sana from SACC

Crowded Event

Mackmyra at Etons flagship store at Madison Ave.

Together with the Store Manager Andrea

Bank Of Tokyo learning about Swedish Whisky

Day 4 and sum up for China

Back to a cold Sweden... 

Last week in China was a great experience. We met so many interesting people and companies, experienced so many cultural differentials and tried to understand the whisky market. I have actually more questions after than before the trip. It seems to be a very complex but interesting market.

Oriental Pearl Tower

The last day we spent in Shanghai. One of the meetings that day was with Stephan Notham, a great whisky connoisseur that is arranging the Whisky live expo in Shanghai. It was nice to meet him, he has a huge interest and curiosity for whisky and he seemed to be very interested of Mackmyra and our story.

After a few hours of sleep we left China for this time. 

It´s now time to sum up and plan the next step... Who knows, maybe China hasn’t seen its last Mackmyra yet...

Mackmyra Swedish Whisky on Fox News

Last Friday Jonathan was interviewed by Fox News Live about our venture in the US!

Click on the picture above or use the following link: Fox News - Mackmyra

A big step for Swedish whisky in New York!