Mackmyra Chocolate in New York!

At the Swedish Espresso bar FIKA http://www.fikanyc.com/  at 66 Pearl Street in Financial District you can now buy Mackmyra chocolates.
Håkan Mårtensson http://www.fikanyc.com/chocolate.html has created these amazing pralines. You have to try them!

/Jonathan

Mackmyra success on Facebook – 100 000 fans

We have now over 100 000 fans on our Facebook page

– It is fantastic that so many wants to follow us and know more about what is going on in the Swedish whisky distillery. Our followers range from private cask owners to those who have never tasted our whisky, says Lars Lindberger, responsible for social media at Mackmyra.

Mackmyra started the Facebook page in September 2009 and it quickly grew into a community for Facebook users interested in whisky and Swedish entrepreneurship. With over 100 000 likes, the Mackmyra Facebook page qualifies as one of the top 15 Facebook pages in Sweden.

– Almost daily we get questions and comments on our Facebook page, which makes it an excellent channel for communicating with those who are interested in what we do and what we stand for, Lars Lindberger continues. 

Check us out on www.facebook.com/mackmyra

Release Party!

Tuesday night I sponsored an event in East Village. It was the release party for the artist Esnavis debut album Exit E. She played here whole album live and I served Mackirinhas to the happy crowd.

Listen to Esnavi on the link below. 

http://www.thisisrealmusic.com/articles/50410/esnavi-exit_e.php

/Jonathan



 

Upstate New York!

The Restaurant DABA located in Hudson Valley, close to the Hudson River now serves Mackmyra. http://www.dabahudson.com/ They even have their own Mackmyra drink called The Swedish Whisky Sour. Its Mackmyra with their house made sour mix, some blueberry puree and a splash of soda. If you are close to Hudson Valley, go to DABA and try it, it’s delicious!  

         DABAs owner Daniel Nilsson has Swedish heritage so were extra proud to have our whisky there.

Cheers
Jonathan

New Jersey and Hamptons!

Now you can buy Mackmyra in both New Jersey http://www.worldofliquor.com/ 
and in Hamptons  http://www.careofhotels.com/maidstone/. 

Bayway World of Liquor in central New Jersey is one of the country's premier whisky and spirit retailers.

The Maidstone Hotel in Hamptons is a luxury Swedish owned boutiquehotel.

Back in The Big Apple!

I'm now back in New York after two month in Sweden. I will stay until December to continue spreading Mackmyra so that more Americans get the change to discover our whisky. And of course I need your help.

I will keep my office at Madison Avenue for now but I have a new apartment in Financial District with view over Brooklyn Bridge. I look forward to get to know I new neighbourhood.

I will keep you updated with my work on this side of the Atlantic.

/Jonathan


                                          

My office

My view from my apartment

Back in Sweden...

One and a half week later are we now back in Sweden, full of impressions, a lot of new contacts and friends and a good insight of how the consumer in Taipei and Shanghai feels about Swedish whisky.

 

 

Our interpretor Ou in Shanghai

 

The fair in Shanghai was smaller than Taipei and had a different type of consumers. The people in Taipei were very well educated in whisky. Shanghai had a lot of business people the first day (distributors, bar managers etc) and end consumer the other day. 

Our stand in Shanghai, right before opening

In Taipei the majority loved and preferred the Special:06 - Summer Meadow, which has a lot of Sherry cask in it.

No:1 in Taipei

In Shanghai was it more mixed tastes and every edition was highly appreciated. 

Our interpretor Mango in Taipei, busy explaining Mackmyra in Chinese

We ended the journey with a nice dinner with Mr. Robert Dykes, who works at the Swedish trade council and helped us with the first exploring of the Chinese market and been a great support since. After the dinner we went to meet with Christoffer Backman, Long Bar Manager at hotel Waldorf Astoria, who we met at the fair the day before. We had a very nice evening together, chit-chatting about spirits, tastes, Swedish food and the Chinese culture!

I think it will take a couple of days to sum up all of the impressions and sort out everything, but after that we hopefully feels that we have a better overall picture...

Cheers,

Sanna