One and a half week later are we now back in Sweden, full of impressions, a lot of new contacts and friends and a good insight of how the consumer in Taipei and Shanghai feels about Swedish whisky.
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| Our interpretor Ou in Shanghai |
The fair in Shanghai was smaller than Taipei and had a different type of consumers. The people in Taipei were very well educated in whisky. Shanghai had a lot of business people the first day (distributors, bar managers etc) and end consumer the other day.
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| Our stand in Shanghai, right before opening |
In Taipei the majority loved and preferred the Special:06 - Summer Meadow, which has a lot of Sherry cask in it.
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| No:1 in Taipei |
In Shanghai was it more mixed tastes and every edition was highly appreciated.
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| Our interpretor Mango in Taipei, busy explaining Mackmyra in Chinese |
We ended the journey with a nice dinner with Mr. Robert Dykes, who works at the Swedish trade council and helped us with the first exploring of the Chinese market and been a great support since. After the dinner we went to meet with Christoffer Backman, Long Bar Manager at hotel Waldorf Astoria, who we met at the fair the day before. We had a very nice evening together, chit-chatting about spirits, tastes, Swedish food and the Chinese culture!
I think it will take a couple of days to sum up all of the impressions and sort out everything, but after that we hopefully feels that we have a better overall picture...
Cheers,
Sanna
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