Mackmyra success on Facebook – 100 000 fans

We have now over 100 000 fans on our Facebook page

– It is fantastic that so many wants to follow us and know more about what is going on in the Swedish whisky distillery. Our followers range from private cask owners to those who have never tasted our whisky, says Lars Lindberger, responsible for social media at Mackmyra.

Mackmyra started the Facebook page in September 2009 and it quickly grew into a community for Facebook users interested in whisky and Swedish entrepreneurship. With over 100 000 likes, the Mackmyra Facebook page qualifies as one of the top 15 Facebook pages in Sweden.

– Almost daily we get questions and comments on our Facebook page, which makes it an excellent channel for communicating with those who are interested in what we do and what we stand for, Lars Lindberger continues. 

Check us out on www.facebook.com/mackmyra

Release Party!

Tuesday night I sponsored an event in East Village. It was the release party for the artist Esnavis debut album Exit E. She played here whole album live and I served Mackirinhas to the happy crowd.

Listen to Esnavi on the link below. 

http://www.thisisrealmusic.com/articles/50410/esnavi-exit_e.php

/Jonathan



 

Upstate New York!

The Restaurant DABA located in Hudson Valley, close to the Hudson River now serves Mackmyra. http://www.dabahudson.com/ They even have their own Mackmyra drink called The Swedish Whisky Sour. Its Mackmyra with their house made sour mix, some blueberry puree and a splash of soda. If you are close to Hudson Valley, go to DABA and try it, it’s delicious!  

         DABAs owner Daniel Nilsson has Swedish heritage so were extra proud to have our whisky there.

Cheers
Jonathan

New Jersey and Hamptons!

Now you can buy Mackmyra in both New Jersey http://www.worldofliquor.com/ 
and in Hamptons  http://www.careofhotels.com/maidstone/. 

Bayway World of Liquor in central New Jersey is one of the country's premier whisky and spirit retailers.

The Maidstone Hotel in Hamptons is a luxury Swedish owned boutiquehotel.

Back in The Big Apple!

I'm now back in New York after two month in Sweden. I will stay until December to continue spreading Mackmyra so that more Americans get the change to discover our whisky. And of course I need your help.

I will keep my office at Madison Avenue for now but I have a new apartment in Financial District with view over Brooklyn Bridge. I look forward to get to know I new neighbourhood.

I will keep you updated with my work on this side of the Atlantic.

/Jonathan


                                          

My office

My view from my apartment

Back in Sweden...

One and a half week later are we now back in Sweden, full of impressions, a lot of new contacts and friends and a good insight of how the consumer in Taipei and Shanghai feels about Swedish whisky.

 

 

Our interpretor Ou in Shanghai

 

The fair in Shanghai was smaller than Taipei and had a different type of consumers. The people in Taipei were very well educated in whisky. Shanghai had a lot of business people the first day (distributors, bar managers etc) and end consumer the other day. 

Our stand in Shanghai, right before opening

In Taipei the majority loved and preferred the Special:06 - Summer Meadow, which has a lot of Sherry cask in it.

No:1 in Taipei

In Shanghai was it more mixed tastes and every edition was highly appreciated. 

Our interpretor Mango in Taipei, busy explaining Mackmyra in Chinese

We ended the journey with a nice dinner with Mr. Robert Dykes, who works at the Swedish trade council and helped us with the first exploring of the Chinese market and been a great support since. After the dinner we went to meet with Christoffer Backman, Long Bar Manager at hotel Waldorf Astoria, who we met at the fair the day before. We had a very nice evening together, chit-chatting about spirits, tastes, Swedish food and the Chinese culture!

I think it will take a couple of days to sum up all of the impressions and sort out everything, but after that we hopefully feels that we have a better overall picture...

Cheers,

Sanna

Last day in Taipei

We already been here for almost a week and the time just been running away, tomorrow we are leaving for the Whisky Live in Shanghai!

First of all: the fair was absolutely great! It was over 20 000 visitors in two days and the interest for Swedish whisky (the pronouncement is like "raidjian wejtschichi" when you hear it in Chinese) was huge! It was a pleasure to see how well educated everyone was about whisky.

Steven, the manager for the fair, surprised me and Angela with a gift; two Viking helmets with plaits...  ;)

It was a very popular souvenir that a lot of people wanted to try...

Me and one of the visitors who appreciated the Swedish culture

Steven also took the chance to wear it and went up on our table, talking to the crowd about Swedish whisky, a much appreciated element at the fair...

A special thanks to Eric, Steven and Chloe who arranged this fair very well and was so friendly and helped us with everything!

The day after started our visiting program with the Swedish trade council. We had a meeting with one of Taipei’s most experienced whisky persons in the morning and the plan was then to go to the Kavalan whisky distillery, but the Typhoon canceled that so instead we had a meeting with Joel from Sweden that recently moved here and started his own business. 

In the evening we went to the Backyard whisky bar and met with the manager Mr. Steven Lin. Steven is a highly appreciated whisky connoisseur in Taiwan and have a lot of experience within the industry.

The day after we were able to go to Kavalan and we was guided by Joanie who showed us around in the big areas. It was a nice journey and it´s always interesting to see other distilleries. 

The Kavalan Distillery

We ended the evening at the Swedish restaurant called Flavors where we met with the newly started Swedish Chambers of commerce and one of the chairpersons for the Chinese network P1. It was a lovely evening and the chef, Ola, made us excellent food! 

Today, Wednesday, we were interviewed by the magazines Wine and Spirits Digest and The Whiskymag.

To sum up; A very good week that gave us some overview over the Taiwanese market, a lot of new contacts in the business and an understanding for the big demand of whisky here in Taiwan.

The suitcases are now packed again; ready for the flight to Shanghai tomorrow!

Cheers

Sanna