Last night we participated at the Swedish national day celebration at the Swedish Embassy here in Beijing. The Embassy had organized an event full of activities; dance around the midsummer pole, Swedish food such as hot dogs and cinnamon buns and a cancelled Vasalopp (typical skiing race in Sweden). Our role was to provide whisky drinks for the guests throughout the night!
Earlier in the day we had with some help set up the Mackmyra bar, designed with a 30-litre cask, leather chairs and bottles of our First Edition whisky. As the first guests arrived we were very excited to serve our Mackirinhias and our whisky just as it is for those who wanted to have a taste.
One of our first tasters was J. Boyce, author of a blog about Beijing’s restaurants and nightlife, www.beijingboyce.com. We met him in a bar by coincidence the night before and we were glad to see him at the event and he seemed happy having a taste of Swedish whisky.
After half an hour suddenly the sky opened and everything got wet, including ourselves. But despite the heavy rain people kept wanting more Mackmyra drinks!
The night continued with a high demand for drinks and many questions about us. It was good to see so many curious and interested people. It was also nice to see some of those we had meetings with last time and that we had invited to this event. They were all congratulating us on the huge interest people showed for Mackmyra.
Our thoughts after the event is first of all that we are very honored to have had the opportunity to participate at this event. We are also very happy to meet so many people that show such interest and curiosity in our brand. We were pleased to see that almost everyone enjoyed and liked the whisky, either as a Mackirinhia or plain.
We are very happy with the event and we hope that we will get the chance to participate again next year.
Lots of joy,
Sanna and Ida
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